Apple stays world’s ‘most valuable brand’ in Interbrand ranking
Google retains second spot, Coca-Cola stands third in annual survey. Four of top five are technology brands. Apple and Google are the world’s most valuable brands for the second year in a row, with the...
View Article#CampaignSuperBowl 2015: Watch the best ads
Campaign US rounds up 37 commercials from Sunday's big game. The post #CampaignSuperBowl 2015: Watch the best ads appeared first on Campaign Middle East.
View ArticleApple stays world’s ‘most valuable brand’ in Interbrand ranking
Google retains second spot, Coca-Cola stands third in annual survey. Four of top five are technology brands. Apple and Google are the world’s most valuable brands for the second year in a row, with the...
View Article#CampaignSuperBowl 2015: Watch the best ads
Campaign US rounds up 37 commercials from Sunday's big game. The post #CampaignSuperBowl 2015: Watch the best ads appeared first on Campaign Middle East.
View ArticleWho is the marketer of the future? – By Microsoft’s Peter Debenedictis.
The robots are coming! This is a recurring theme that has been permeating the cultural zeitgeist amongst professionals of all types, particularly marketers. Terms like ‘machine learning’, ‘blockchain’,...
View ArticleKeeping the business conversation going 24/7 – partner content
The way we do work is evolving. As more millennials join the workforce, there is a bigger need for organisations to adapt their workplace away from the traditional ways.. Digital nomads, entrepreneurs...
View ArticleThe future of meetings is virtual [partner content]
We are witnessing a fundamental change in the way employees interact and communicate with each other, with traditional conference rooms a distant memory and individual team members now meeting online...
View ArticleCultivating a culture of collaboration [Partner content]
We live in an age of collaboration. An age where the exchange of ideas no longer has any boundaries, and where technology has made teamwork possible on a previously unimaginable scale. The old ways...
View ArticleMicrosoft launches Xbox Series X with a series of global activations
By Fayola Douglas Microsoft has launched its Xbox Series X and Xbox Series S with a series of live and virtual global activations. In the UK, a six-hour live stream on Twitch counted down to the 10...
View ArticleMarketing Game Changers 2020: Peter DeBenedictis
Peter DeBenedictis CMO, Microsoft, Middle East and Africa Board member, Marketing Society Middle East Board member, Dubai College Advisory Board Member, WAX.IO (Silicon Valley startup) Years in current...
View ArticleMeta and Microsoft announce partnership to integrate Workplace and Teams
Meta, the company formerly known as Facebook, on Wednesday announced a partnership with Microsoft that will allow customers to integrate Meta’s Workplace enterprise social network software with...
View ArticleThird Future Talks session discusses the potentials of the Metaverse at the...
Museum of the Future, hosted on Saturday, Alex Kipman, Vice President of Artificial Intelligence and Mixed Reality at Microsoft, who has described the Metaverse – a persistent, online, 3D universe that...
View ArticleDon’t advertise on Netflix … just yet – by MCD Partners’ Patrick Lane
by Patrick Lane, leads media and analytics at MCD Partners. Netflix is about to become the shiny new toy in advertising when it launches an ad-supported tier in 2023. While this news presents endless...
View ArticleTech Talk: Not so big tech – by Jalaja Ramanunni
In the past few months, we have witnessed layoffs like never before from the big tech companies. So what does it mean for our region? After cutting 11,000 jobs last year, Meta is in the news again as...
View ArticleThe AI chatbot revolution
“What’s funny about this image?” and “Write brief HTML/JS to turn this mock-up into a colorful website…” are requests that ChatGPT4 can now answer to as demonstrated by Greg Brockman, President and...
View ArticleWunderman Thompson develops tech to analyse emotional responses to ads
Wunderman Thompson has developed technology to analyse how consumers emotionally respond to an ad and which elements of a video hold their attention, so clients can tweak their campaigns to elicit a...
View ArticleIs Microsoft’s new AI bot a glimpse of the future?
Microsoft has given a glimpse into AI-powered future of cities and workplaces at GITEX Global 2023. The show’s theme ‘The Year to Imagine AI in Everything’ is showcasing the latest AI solutions and...
View ArticleMicrosoft and Majid Al Futtaim set to drive digital transformation with...
Microsoft has expanded its long-term partnership with Majid Al Futtaim with a new agreement. It will enhance its operations across the retail, real estate, and entertainment sectors by utilising...
View ArticleMicrosoft introduces newest addition to PC keyboards
Microsoft has announced the addition of a new button to the Windows keyboard to activate its newly launched AI Copilot service. The addition is noted as the first change to the keyboard layout since...
View ArticleWARC announces jury for the Middle East & Africa WARC Awards 2024
WARC has announced its jury for the WARC Awards for Middle East & Africa 2024. Held in association with LIONS, the awards will strategies and impact across 12 categories as picked by the jury. “We...
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